What does the future hold for your business? How can you hone your Internet Marketing to capture the interests of your clients? All industries change over time and you need to see it coming. So how do you pull this off? You need to look at trending of search in your industry. I think it’s fairly easy to understand that if there is an upward trend in searches, there will most likely be increased opportunities for sales. I you come into the game too late, it could cost you lots of money by investing in a shrinking market.
Search Term Trending Tools
There are several different trending tools available, some will cost you and some are free. I always like the free ones as long as they provide sufficient data. The tool I use a good amount of the time is Google Insights For Search. Google Insights allows a user to enter search terms and look at trending of those terms. The trending represents the amount of searches for those terms. An upward trend would indicate increasing interest and a downward trend would indicate a cooling off of those terms. There are a couple of cool things you can do with this tool: one is forecasting. Google analyzes the past and current data and will forecast how the trend is going to continue. How accurate is this? It depends on many factors, but it’s really a best guess scenario. Accuracy varies with industry. The entertainment or fashion industries are fast movers with popularity rising and falling fast. To predict how a search term like Brittany Spears would do is almost impossible. Other industries that are more “solid” are easier to forecast as they have a longer history and aren’t as fickle as those industries that can be made on one solid review or capsized just as easily.
Here are a few “Case Studies” to better illustrate some points of different businesses. Keep Reading – Now we’re getting to the good stuff »