Mobile Visits To Industrial Sites Increase By 400%
…Is Your Website Optimized For The Mobile World?
Here Are The Industrial Mobile Data Facts:
First we’ll start off with the devices used to visit Industrial websites. As we can see from the chart below; Apple’s iPad & iPhone devices hold 57% of all mobile visits. This is fairly consistent to Apple’s visit share as it relates to non-industrial website traffic. Google’s Android OS devices have 43% of visit share. Android is the operating system on many different devices including phones and tablets.
What does this tell us? This tells us we need to make sure we check our websites on many different devices. Some companies just cross check sites on Apple devices; not a good idea. At 43% of mobile visitor share, don’t discount Android and how your site operates on those devices that use it.
Industrial Mobile Traffic VS Industrial Non-Mobile Traffic
Next we’ll examine some averages for industrial mobile traffic as it compares to “normal” non-mobile traffic and see what conclusions we can draw from it.
| Non-Mobile Visit Averages | ||
|---|---|---|
| Page Views | Time On Site | % of New Visits |
| 3.35 | 2:21 | 79.45% |
| Mobile Visit Averages | ||
| Page Views | Time On Site | % of New Visits |
| 2.47 | 1:44 | 85.59% |
What conclusions can we draw from this data? We can see that visitors have more page views and visitors spend more time on industrial sites when using non-mobile devices. This is undoubtedly due to the fact that navigating on a desktop/laptop is inherently easier and allows for faster browsing. One point I would like to make is that often times industrial clients are under the assumption that most mobile visitors are just looking for a phone number or other quick contact information. Looking at an average of 2.47 page views for mobile visitors would lead me to believe that visitors are looking for much more than just a phone number.
More new visitors coming to industrial sites on mobile devices. What conclusions can we draw from a 6% increase from in new visits from mobile devices? This can be a bit of a grey area, but we may assume that how an industrial website appears on a mobile device may be a new visitors first impression. If this is indeed true, it is even more important to assure that your website is performing optimally on mobile devices.
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