Industrial SEO & Web Design Consulting Blog – Propel Pages

In the industrial & manufacturing sector, one thing that many businesses want on their website is a Request For Quote form (RFQ).  The idea behind this form is to allow a visitor to request a quote for a particular product or service.  Since many products & services that manufacturing businesses offer are not cookie cutter type items, and can be very specific to a customers needs, the RFQ form is a way to gather information for an accurate quote.  Unfortunately, many times this RFQ offers a roadblock to potential customers.  Let’s examine the reasons why a poorly built RFQ form can actually cost you business.

Forgetting The Customer Experience

Just like any element on a website, an RFQ must be user-centric. We must focus on the user experience and what the user wants. We have to keep in mind that the person filling out the form may be a buyer, secretary, or someone that has limited knowledge as to what is actually required.  Ask yourself one question; would my form be easy for an average customer without an engineering background to complete? If your answer is no, or even maybe, than we DO NOT want to do it. Many businesses spend a great deal of time and money to get potential customers to their website only to shoot themselves in the foot when there is a perfect opportunity to get a great lead.

Too Long & Too Complicated RFQs

Some clients I’ve had want to ask the customer every question necessary to create an accurate quote on their RFQ form.  As many of us know, …This is really getting good, READ MORE»