I’ve been getting several inquiries lately about how to run a successful email campaign from my industrial clients. I thought that a short list of tips that can help point those people in the right direction may help. Whether you’ll be running your email campaign or you contract with someone to do it, there are a few things that can make a big difference in the campaign’s success.
Have a clear focus on what you hope to accomplish.
This sounds pretty simple, but you’d be surprised the amount of businesses that send out an email blast (the slang for what these emails are called) without an end goal. It’s necessary you identify what you want the recipient to do with the email. Do you want them to click on a link to get to a special offer, or are you providing information that they will find valuable so that they may use your services or click on a link to read your other blog posts? Identify what you want the recipient action to be and tailor your email to that result.
Most recipients will devote just a short while to read your email. It’s important Read More of this thrilling post