from Propel Pages

Mobile Visits To Industrial Sites Increase By 400%

…Is Your Website Optimized For The Mobile World?

Here Are The Industrial Mobile Data Facts:

First we’ll start off with the devices used to visit Industrial websites. As we can see from the chart below; Apple’s iPad & iPhone devices hold 57% of all mobile visits. This is fairly consistent to Apple’s visit share as it relates to non-industrial website traffic. Google’s Android OS devices have 43% of visit share. Android is the operating system on many different devices including phones and tablets.

Industrial Website Device Usage

What does this tell us? This tells us we need to make sure we check our websites on many different devices. Some companies just cross check sites on Apple devices; not a good idea. At 43% of mobile visitor share, don’t discount Android and how your site operates on those devices that use it.

Industrial Mobile Traffic VS Industrial Non-Mobile Traffic

Next we’ll examine some averages for industrial mobile traffic as it compares to “normal” non-mobile traffic and see what conclusions we can draw from it.

Non-Mobile Visit Averages
Page Views Time On Site % of New Visits
3.35 2:21 79.45%
Mobile Visit Averages
Page Views Time On Site % of New Visits
2.47 1:44 85.59%

 

What conclusions can we draw from this data? We can see that visitors have more page views and visitors spend more time on industrial sites when using non-mobile devices. This is undoubtedly due to the fact that navigating on a desktop/laptop is inherently easier and allows for faster browsing. One point I would like to make is that often times industrial clients are under the assumption that most mobile visitors are just looking for a phone number or other quick contact information. Looking at an average of 2.47 page views for mobile visitors would lead me to believe that visitors are looking for much more than just a phone number.

More new visitors coming to industrial sites on mobile devices. What conclusions can we draw from a 6% increase from in new visits from mobile devices? This can be a bit of a grey area, but we may assume that how an industrial website appears on a mobile device may be a new visitors first impression. If this is indeed true, it is even more important to assure that your website is performing optimally on mobile devices.

SEO Traction

gaining seo traction

Just a quick post today on SEO (search engine optimization) Traction. We recently started working with a company whose website is very established and gets a good amount of traffic for their industry (over 10k visitors/mo). Our challenge was 2 fold: increase quality traffic and increase conversions of visitors to customers.  We have been working on both goals over the last 2 months.

The Traction Process

Although very rare, website traffic doesn’t take an immediate jump on websites when dealing with quality SEO. Why did I say “quality” SEO? Well, because anyone can use any number of tactics to increase traffic to a site.  Traffic however does not equal quality traffic and traffic does not equal buyers. Quality SEO equates to long-term quality traffic that shows an increase in conversions. Big traffic spikes make me nervous as they are usually unsustainable and have an equal rapid drop. What I like to see is a slow and steady climb over time. This is what I refer to as gaining traction. This is usually sustainable and easier to control.  That is what we see in the image above. The image above shows the climb in traffic (gain in traction) that our client is currently experiencing. It didn’t happen overnight; in fact it’s taken a couple of months to gain this traction. It has taken constant tweaking, monitoring and adjusting to make this happen. With the ever evolving world of the search engines, there is no set it and forget it.

Google Panda & C.A.U.S.E.Anyone seriously involved in SEO knows about Google’s Panda update. Google has been building on Panda since it’s roll-out in March 2011. Panda has been one of the biggest changes to Google search results, and I think it has been a great one. Of course those that have been negatively impacted would disagree. Since putting together the C.A.U.S.E. web development methodology 3 years ago, we have preached that this is what will be coming down the road (virtual patting ourselves on the back). SEO is not just about keyword strong text on the page, It’s about website quality. This is what C.A.U.S.E. has been all about in the beginning.

SEOmoz.org posted a recent video on it’s Whiteboard Friday series that discusses the Panda update and how it has essentially changed the SEO game forever.

Wistia